Your Shopping Cart
Get FREE shipping when you spend $30 more!
It appears that your cart is currently empty!
Continue ShoppingAccess Denied
IMPORTANT! If you’re a store owner, please make sure you have Customer accounts enabled in your Store Admin, as you have customer based locks set up with EasyLockdown app. Enable Customer Accounts
"The be-all and end-all for dry hands (and face, and body, and lips), this cream pulls off the holy grail trick of going on non-greasy while doing the work of an ointment."
"I find a lot of lotions to be overly scented, but this one's just perfect. It's my go-to moisturizer for just about anything."
-Lucy Liu
"Yu-Be allows those with dry skin to enjoy the same soft, supple feel that people in Japan have enjoyed for generations."
"You can (and should) use it with abandon anywhere on your body that's chapped, cracked, or itchy, like your knuckles, lips, elbows, ankles, bug bites, scarring, rashes...you get the idea."
YU-BE'S MISSION IS TO HELP YOU LOOK GOOD AND FEEL GOOD THROUGH HEALTHY SKIN
Yu-Be's vitamin- and glycerin-enriched array of products are deeply hydrating and have helped millions of people all over the world soothe dry & cracked skin. Generations of families have trusted us as their favorite brand for over 65 years, making us one of Japan's top selling skin creams. They don't call us the "miracle cream" for nothing.
Safe for sensitive skin
Alleviates dryness, irritation, and itchiness
No parabens and no artificial colors or fragrances
Free sample included in every order
Donations made to Feeding America with every order
Let customers speak for us
from 445 reviewsLove, love, love these products.
The skin on my hands and cuticles has been dry and cracked for years! This is the only product I have found that has given my hands healing relief!
Kris Picard
09/28/2021
Moisturizing Body Lotion
Best Moisturizer Ever
I originally purchased a small tube to carry in my purse. The more I used it the more I realized how soft and healthy my skin was. I tried it initially on my hands then arm and legs and even my face. I had to replenish my supply and this time I went for 2 jars and 2 more tubes to have in my travel bag. I strongly recommend this product.
Bonnie Gibson
08/20/2021
Yu-Be
Best Cream Ever
I have use Yu-Be cream for a few years now. I used to only apply it to hands and feet but now I apply it all over after showering. It is the best facial and under eye cream. I do not use it on my eye lids but everywhere else. It's my only moisturizer. It is truly the best!
Shanon Marks
08/16/2021
Yu-Be
Superb moisturizer!
Silky smooth and full of good-for-you ingredients, I use the moisturizing lotion all year round, and add the cream in winter when the temperature drops and the air in the house is so dry. I feel certain, too, that it eases pain a bit, as my legs always feel better when I apply the lotion/cream in the morning after a shower. I will buy these products as long as they're available!
MHNY
07/19/2021
Moisturizing Body Lotion Duo
I use YuBe for all my moisturizing needs
I have been using YuBe for at least 20 years. I changed over to the Moisturizing Body Lotion a few years ago because it is easy to push the pump to disburse rather than unscrewing a cap. I use YuBe for all my moisturizing needs. I have a bottle of the Moisturizing Body Lotion in all the bathrooms, next to my bed, next to my computer, in the kitchen. Since Covid I have been using YuBe every time I sanitize and wash my hands and I think the skin on my hands is healthier.
Elaine
07/17/2021
Moisturizing Body Lotion
A Must-Have!
This moisturizer is amazing. I’ve been using it for years and it got rid of my eczema. I tried all sorts of products before trying Yu-Be, and this is the best out there. Lifelong fan. :)
Jessica Yu
07/17/2021
Moisturizing Skin Cream 2.7 Fl. Oz. Tube
Try it you WILL like it
I found this little gem of a company about 10 years ago and still have been unable to find any product that can compare. One in a million product line that has rejuvinated my skin.
Angela Jolley
07/15/2021
Moisturizing Skin Cream 2.7 Fl. Oz. Tube
Amazing stuff!!
I have used the ski cream for years - and it is better than any product out there. Not only hydrates, but also softens and firms skin. I am a lifelong user!! I recently tried the face wash and was happy that it is also a wonderful product.
Michelle McKenzie
07/02/2021
Skin Cream + Face Wash Sample Combo
Cancer Patient Most-Loved Products!!
Dear Yu-be, thank you for sending me these samples!! I love your new product, Hydrating Face Wash with Algae Extract so much!! The smell is not overpowering and my face feels soft + supple after every use!
Kimmie
06/29/2021
Skin Cream + Face Wash Sample Combo
Cancer Patient - Approved
I have been using Yu-Be moisturizers before the pandemic and my recent cancer diagnosis (July 2020). I am also part-Japanese so Japanese products suits my skin. I am currently doing Capecitabine (Xeloda) ; in which the side-effects entails hand peeling (mild to severe) , redness and even acute loss of fingerprints. I chose to continue using Yu-Be products as it actually works, my skin is always protected and don't feel / see the severity of my chemo skin side effects. <3
Kimmie
06/29/2021
Moisturizing Skin Cream Tube Duo
Outstanding!!!!
I have extremely dry, cracked hands and this is the only cream that has healed them. I wake up with soft hands that stay soft throughout the day!!! Very impressed and grateful to have found this cream!
Carolyn
06/21/2021
Moisturizing Skin Cream 2.7 Fl. Oz. Tube
Mari
06/20/2021
Skin Cream + Face Wash Sample Combo
My favorite hand cream!
No other cream makes my hands feel this soft! And while it has a bit of an aroma, it dissipates in seconds. I do wish the cap would screw on tightly. I have to put the tube in a plastic bag if I want to carry it.
Susan RLS
06/18/2021
Moisturizing Skin Cream Tube
Love This Scrub!
I am always looking for a good exfoliator with my dry skin. This one is gentle enough to use on my face and my body. It does an excellent job.
Suzanne Yowler
06/15/2021
Foaming Skin Polish
Best Hand Cream
I have very dry hands during the winter months. They even crack and bleed. I have tried many different hand creams and Yu-Be is the best hands down - pun intended :)
Suzanne Yowler
06/15/2021
Moisturizing Skin Cream Tube
Customer Favorites
The Strategist Blog
What Lucy Liu Can't Live Without
"It's great for when I'm outside shooting and my skin feels a little dry. I find a lot of lotions to be overly scented, but this one’s just perfect. It’s become my go-to moisturizer for just about anything."
Check out Lucy's go-to moisturizercovid-19
Yu-Be Donations
At Yu-Be, we're doing what we can to help during the COVID-19 pandemic. Yu-Be has made donations to:
• Medical and security staff at Mary's Center in New York and Cedars Sinai in Los Angeles
• Social service workers in New York
• Sexual assault & domestic abuse survivors in New York
Some comments from the staff:
“My hands feel 10 years younger!”
“Oh my god, I like it. It’s already made a difference."
Let customers speak for us
from 445 reviewsLove, love, love these products.
The skin on my hands and cuticles has been dry and cracked for years! This is the only product I have found that has given my hands healing relief!
Kris Picard
09/28/2021
Moisturizing Body Lotion
Best Moisturizer Ever
I originally purchased a small tube to carry in my purse. The more I used it the more I realized how soft and healthy my skin was. I tried it initially on my hands then arm and legs and even my face. I had to replenish my supply and this time I went for 2 jars and 2 more tubes to have in my travel bag. I strongly recommend this product.
Bonnie Gibson
08/20/2021
Yu-Be
Best Cream Ever
I have use Yu-Be cream for a few years now. I used to only apply it to hands and feet but now I apply it all over after showering. It is the best facial and under eye cream. I do not use it on my eye lids but everywhere else. It's my only moisturizer. It is truly the best!
Shanon Marks
08/16/2021
Yu-Be
Superb moisturizer!
Silky smooth and full of good-for-you ingredients, I use the moisturizing lotion all year round, and add the cream in winter when the temperature drops and the air in the house is so dry. I feel certain, too, that it eases pain a bit, as my legs always feel better when I apply the lotion/cream in the morning after a shower. I will buy these products as long as they're available!
MHNY
07/19/2021
Moisturizing Body Lotion Duo
I use YuBe for all my moisturizing needs
I have been using YuBe for at least 20 years. I changed over to the Moisturizing Body Lotion a few years ago because it is easy to push the pump to disburse rather than unscrewing a cap. I use YuBe for all my moisturizing needs. I have a bottle of the Moisturizing Body Lotion in all the bathrooms, next to my bed, next to my computer, in the kitchen. Since Covid I have been using YuBe every time I sanitize and wash my hands and I think the skin on my hands is healthier.
Elaine
07/17/2021
Moisturizing Body Lotion
A Must-Have!
This moisturizer is amazing. I’ve been using it for years and it got rid of my eczema. I tried all sorts of products before trying Yu-Be, and this is the best out there. Lifelong fan. :)
Jessica Yu
07/17/2021
Moisturizing Skin Cream 2.7 Fl. Oz. Tube
Try it you WILL like it
I found this little gem of a company about 10 years ago and still have been unable to find any product that can compare. One in a million product line that has rejuvinated my skin.
Angela Jolley
07/15/2021
Moisturizing Skin Cream 2.7 Fl. Oz. Tube
Amazing stuff!!
I have used the ski cream for years - and it is better than any product out there. Not only hydrates, but also softens and firms skin. I am a lifelong user!! I recently tried the face wash and was happy that it is also a wonderful product.
Michelle McKenzie
07/02/2021
Skin Cream + Face Wash Sample Combo
Cancer Patient Most-Loved Products!!
Dear Yu-be, thank you for sending me these samples!! I love your new product, Hydrating Face Wash with Algae Extract so much!! The smell is not overpowering and my face feels soft + supple after every use!
Kimmie
06/29/2021
Skin Cream + Face Wash Sample Combo
Cancer Patient - Approved
I have been using Yu-Be moisturizers before the pandemic and my recent cancer diagnosis (July 2020). I am also part-Japanese so Japanese products suits my skin. I am currently doing Capecitabine (Xeloda) ; in which the side-effects entails hand peeling (mild to severe) , redness and even acute loss of fingerprints. I chose to continue using Yu-Be products as it actually works, my skin is always protected and don't feel / see the severity of my chemo skin side effects. <3
Kimmie
06/29/2021
Moisturizing Skin Cream Tube Duo
Outstanding!!!!
I have extremely dry, cracked hands and this is the only cream that has healed them. I wake up with soft hands that stay soft throughout the day!!! Very impressed and grateful to have found this cream!
Carolyn
06/21/2021
Moisturizing Skin Cream 2.7 Fl. Oz. Tube
Mari
06/20/2021
Skin Cream + Face Wash Sample Combo
My favorite hand cream!
No other cream makes my hands feel this soft! And while it has a bit of an aroma, it dissipates in seconds. I do wish the cap would screw on tightly. I have to put the tube in a plastic bag if I want to carry it.
Susan RLS
06/18/2021
Moisturizing Skin Cream Tube
Love This Scrub!
I am always looking for a good exfoliator with my dry skin. This one is gentle enough to use on my face and my body. It does an excellent job.
Suzanne Yowler
06/15/2021
Foaming Skin Polish
Best Hand Cream
I have very dry hands during the winter months. They even crack and bleed. I have tried many different hand creams and Yu-Be is the best hands down - pun intended :)
Suzanne Yowler
06/15/2021
Moisturizing Skin Cream Tube
Invalid password
Enter
