It was early winter in 1955, Japan, when a woman with severely dry and cracked hands walked into the pharmacy of Yoshikiyo Nowatari. She stated that she was in search of a "hand cream that is effective and not sticky". Unfortunately, however, at the time there was no such product available.

The woman begrudgingly purchased the greasy petroleum-based skin cream at the pharmacy and left.

The discontent attitude the woman had as she left the store bothered Mr. Nowatari deeply and fueled in him a powerful desire to formulate the perfect cream.

Mr. Nowatari decided to ask his acquaintance, Masuji Wataya, a researcher who studied emulsification at Tokyo University, to help him develop his cream.

As the research and development of the cream was conducted, the daily reminder that Mr. Nowatari told himself everyday was, "I need to make a product that will make the customer happy."

Finally, two years later, Mr. Nowatari and Mr. Wataya successfully emerged from the lab with the most effective cream created yet - the Yu-Be Moisturizing Skin Cream

Through their special manufacturing process, they were able to create a highly concentrated glycerin-based and vitamin-enriched skin cream that absorb quickly into the skin and immediately alleviated any dryness or irritation!

Since then, the Yu-Be Moisturizing Skin Cream has brought joy to millions of people all over the world by helping them heal their dry and irritated skin, and it continues to do so today.

While witnessing the havoc that was being wreaked on our communities by the pandemic, we became deeply moved to do what we could to uplift those who needed support. We wanted be more than just a skincare company — we wanted to be a positive force for good in the world.

That's why we decided to collaborate with Feeding America, the nation's largest hunger-relief organization, and pledged to donate 10 meals to hungry individuals and families in need for every order placed.

We thank you for standing with us as we continue to fight world hunger, one meal at a time.