It was early winter in 1955, Japan, when a woman with severely dry and cracked hands walked into the pharmacy of Yoshikiyo Nowatari. She stated that she was in search of a "hand cream that is effective and not sticky". Unfortunately, however, at the time there was no such product available.
The woman begrudgingly purchased the greasy petroleum-based skin cream at the pharmacy and left.
The discontent attitude the woman had as she left the store bothered Mr. Nowatari deeply and fueled in him a powerful desire to formulate the perfect cream.
Mr. Nowatari decided to ask his acquaintance, Masuji Wataya, a researcher who studied emulsification at Tokyo University, to help him develop his cream.
As the research and development of the cream was conducted, the daily reminder that Mr. Nowatari told himself everyday was, "I need to make a product that will make the customer happy."
Finally, two years later, Mr. Nowatari and Mr. Wataya successfully emerged from the lab with the most effective cream created yet - the Yu-Be Moisturizing Skin Cream
Through their special manufacturing process, they were able to create a highly concentrated glycerin-based and vitamin-enriched skin cream that absorb quickly into the skin and immediately alleviated any dryness or irritation!
Since then, the Yu-Be Moisturizing Skin Cream has brought joy to millions of people all over the world by helping them heal their dry and irritated skin, and it continues to do so today.
