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Yu-Be (pronounced “YOO-BEE”) is one of Japan's top selling skincare brands and has been for more than 60 years.

Yu-Be’s suite of hydrating products are able to quickly heal rough, dry patches all over the body – especially on hands, elbows, knees, and feet. It's fantastic for minimizing scarring from burns and protecting and moisturizing skin exposed to cold, wind, and water.

It’s the uniquely high glycerin content, achieved through a special, top-secret manufacturing process, which makes Yu-Be so effective on extremely dry skin and truly sets it apart from other creams.


Glycerin: A replenishing and restoring humectant which attracts and retains moisture for the skin.

Vitamin E: Helps to strengthen the capillary walls in your skin and to improve moisture and elasticity, acting as a natural anti aging nutrient within your body.

Vitamin B2: Boosts collagen levels and is needed to maintain the youthful structure of skin and to prevent fine lines and wrinkles.

Camphor: Has a very refreshing scent and leaves the skin feeling smooth and itch-free.

Sodium Hyaluronate: Extremely hydrating and penetrative, its molecules are able to hold up to 1,000 times its weight in water – making sure that your skin never goes dry.


It was 1957 when Japanese pharmacist, Yoshikiyo Nowatari, answered the pleas of a woman long-suffering from dry, cracked skin. She was tired of using petroleum-based skin care products that she found to be too greasy, messy and ineffective.

In order to help the woman, Mr. Nowatari went to work in his lab in an attempt to create the perfect skin cream that replenished the skin but didn’t leave a greasy mess.

By using the most effective ingredients and a specially developed manufacturing process, he was able to create a highly concentrated glycerin-based and vitamin enriched skin cream, and that’s how Yu-Be came to be.

Now after all these years, Yu-Be is available world-wide and Japan's soft-skin secret is not so secret anymore.


Yu-Be is so healthy and hydrating for the skin that it's even been trusted from the top of the world, all the way to the bottom of it!

Mountain climber and explorer, Sumiyo Tsuzuki, became the first Japanese woman to ever summit Mt. Everest from the difficult Tibet side in 1998.

And in 2007 she pointed her compass to the South Pole in Antarctica and became the first Japanese woman to ever ski to the lowest point on Earth.

She always kept a tube of Yu-Be's Moisturizing Skin Cream taped to a shoelace around her neck to help her overcome the extreme winds and sub-zero temperatures.


We’ll send you TWO free mini tubes of Yu-Be’s most popular moisturizing skin cream. All we ask is that you cover shipping.

It’s a risk-free and easy way to see if Yu-Be is right for you…although we’re pretty sure that you’re going to love it!