"The be-all and end-all for dry hands (and face, and body, and lips), this cream pulls off the holy grail trick of going on non-greasy while doing the work of an ointment."

"I find a lot of lotions to be overly scented, but this one's just perfect. It's my go-to moisturizer for just about anything."
-Lucy Liu

"Yu-Be allows those with dry skin to enjoy the same soft, supple feel that people in Japan have enjoyed for generations."

"You can (and should) use it with abandon anywhere on your body that's chapped, cracked, or itchy, like your knuckles, lips, elbows, ankles, bug bites, scarring, rashes...you get the idea."

"It's often the old stalwarts that will get the job done when nothing else will. Such is the case with one of Japan's best-selling moisturizers, Yu-be."

"From the very first time I tried it, I was sold. This cream is a lifesaver!"

Simple, straightforward skincare that's backed by Japanese wisdom and made to help you look good and feel good.

APPROVED BY CANCER PATIENTS

Are you or a loved one going through chemotherapy and experiencing new skin issues and sensitivities? Try Yu-Be!

Proven to soothe, hydrate, and heal the skin of those experiencing dry, itchy, and sensitive skin from chemotherapy treatment

With every order of Yu-Be Skincare you place, we donate 10 meals to hungry individuals and families across the nation through Feeding America