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"For the safety of yourself and for those around you, wash your hands often, and always follow up with Yu-Be."

-Jim, President of Yu-Be, Inc.



Yu-Be's natural, cruelty-free, and vitamin-enriched array of products are deeply hydrating and have helped millions of people all over the world soothe dry & cracked skin. Generations of families have trusted us as their favorite brand for over 60 years, making us one of Japan's top selling skin creams!

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Discover Japan's Top Selling Soft-Skin-Secret! 

Customer Favorites

Moisturizing Skin Cream (Jar)


Foaming Skin Polish



"I’ve been using Yu-Be products for years and I love everything about it! I use Yu-Be’s Advanced Formula Pure Hydration Cream on my lips and they instantly become so soft and moisturized."

Lisa W.

"I have used Yu-Be for over 10 years. My hands would crack and bleed, hurting so bad! I bought everything that said "hand cream" on it until I found Yu-Be!! It totally stopped my hands from cracking and they became SO soft! I started using all their products and will never stop! I could never say enough good things about this product!!"

Connie S.

"After working around the garden I always use Yu-Be to moisten my dry hands. I also swim laps in chlorinated water for exercise and the Yu-Be lotion is wonderful for my skin, since the water really drys it out. It’s a great product!"

Allan H.

I've been using Yu-Be products for over a decade and my personal favorite is their Yu-Be Moisturizing Skin Cream. I treat this treasure like gold, using it sparingly only when I need to! I use it on really dry spots on my skin, like my elbows, hands, feet, knees, and lips. I also use it as an overnight facial mask to help seal in moisture during cold winters. Yu-Be will always be in my skincare collection. I can't imagine not having it!

Vince V.

"Yu-be Moisturizing Skin Cream is the best all in one moisturizer I've ever used! It works wonders on dry, cracked, hands, feet, lips, basically your whole body. Yu-be is Japan's gift to your skin."

Tima A.