Really! I have been using this cream around my eyes for three years. (Not too close that it gets in my eyes.). Crows feet at 60? Barely! Friends usually comment on my skin, and yes, some of it is genetics. However, this cream is perfect for areas prone to wrinkles and dry skin as one gets older. Forehead, eye area, lip area. I avoid nose areas and hair line, but it’s perfect for after night cleansing or just a dab under eyes before makeup or even after! It blends in and takes such a little bit. I think I love this stuff!